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Secretaria Regional da Agricultura e Alimentação
Azores brand with 4% growth in membership in 2024 compared to last year
Azores brand with 4% growth in membership in 2024 compared to last year
Secretaria Regional da Agricultura e Alimentação
Applications open for coaching sessions with farmers under RRP in dairy sector
Applications open for coaching sessions with farmers under RRP in dairy sector
Secretaria Regional da Agricultura e Alimentação
António Ventura marks World Soil Day
António Ventura marks World Soil Day
December 19, 2024
Azores brand with 4% growth in membership in 2024 compared to last year
December 10, 2024
Applications open for coaching sessions with farmers under RRP in dairy sector
December 5, 2024
António Ventura marks World Soil Day
News
Nota de Imprensa
December 19, 2024
Azores brand with 4% growth in membership in 2024 compared to last year
According to the Secretary for Agriculture and Food, António Ventura, the Azores Brand saw a 4.04% increase in membership in 2024 compared to 2023, "representing a 5.8% increase in new promoters." As for 311 companies on the nine islands, the Azores Brand certification covers 6,512 labels for products, services, and establishments, with food products making up the majority. "This growth demonstrates the trust built up among member companies through the promotion of different initiatives advertising Azores Brand-certified products, services and establishments," he said. The Azores Brand Management Promotion Office, a service within the Regional Secretariat for Agriculture and Food, has developed numerous activities that target different audiences and markets in an integrated and consistent approach. This year was marked by the ongoing investment in various forms of communication and promotion, namely communication through social networks and audiovisuals, the promotion of brand activation events, the establishment of new commercial and institutional partnerships and participation in trade fairs, whether exclusively professional or aimed at consumers. In this regard, António Ventura highlighted the participation of several companies with the Azores Brand seal in international and professional fairs such as the Lisbon Food Affair and SAGAL - Sabores de Portugal. In addition to exclusively professional events, with a view to optimising business-to-business relations, the Azores Brand Management Promotion Office also invests in brand activations aimed at consumers. For example, he said, Taste Azores Colombo has been held annually in Lisbon since 2017 - only suspended by the pandemic in 2020 and 2021 - "and has provided direct contact between Azorean companies and thousands of national consumers every year." Also regarding different brand action initiatives, this year the Azores Brand was present at the Lisbon Travel Market, Foiling Week in Italy, the Sentir o Pico event, the presentation of the 19th International Festival of the Azores, the BPI Golf Championship, the Pico Agricultural Fair and the World Cheese Awards. Alongside these activations and as part of the business-to-consumer component, the Azores Brand Management Promotion Office organised a two-week campaign with regional retailers, involving 43 establishments on all the archipelago's islands. The initiative encouraged consumers to choose Azores brand-certified products promoted directly by producers in more than 90 tasting moments. With a view to promoting the proximity and development of the catering establishments joining Azores Brand, this promotion "was developed this year, along with the events held last year on the islands of Flores and Corvo, with an activation on the island of Santa Maria. It featured nationally and regionally renowned “chefs” who, together with local restaurants and producers, worked to promote regional products," stated António Ventura.
December 19, 2024
Azores brand with 4% growth in membership in 2024 compared to last year
According to the Secretary for Agriculture and Food, António Ventura, the Azores Brand saw a 4.04% increase in membership in 2024 compared to 2023, "representing a 5.8% increase in new promoters." As for 311 companies on the nine islands, the Azores Brand certification covers 6,512 labels for products, services, and establishments, with food products making up the majority. "This growth demonstrates the trust built up among member companies through the promotion of different initiatives advertising Azores Brand-certified products, services and establishments," he said. The Azores Brand Management Promotion Office, a service within the Regional Secretariat for Agriculture and Food, has developed numerous activities that target different audiences and markets in an integrated and consistent approach. This year was marked by the ongoing investment in various forms of communication and promotion, namely communication through social networks and audiovisuals, the promotion of brand activation events, the establishment of new commercial and institutional partnerships and participation in trade fairs, whether exclusively professional or aimed at consumers. In this regard, António Ventura highlighted the participation of several companies with the Azores Brand seal in international and professional fairs such as the Lisbon Food Affair and SAGAL - Sabores de Portugal. In addition to exclusively professional events, with a view to optimising business-to-business relations, the Azores Brand Management Promotion Office also invests in brand activations aimed at consumers. For example, he said, Taste Azores Colombo has been held annually in Lisbon since 2017 - only suspended by the pandemic in 2020 and 2021 - "and has provided direct contact between Azorean companies and thousands of national consumers every year." Also regarding different brand action initiatives, this year the Azores Brand was present at the Lisbon Travel Market, Foiling Week in Italy, the Sentir o Pico event, the presentation of the 19th International Festival of the Azores, the BPI Golf Championship, the Pico Agricultural Fair and the World Cheese Awards. Alongside these activations and as part of the business-to-consumer component, the Azores Brand Management Promotion Office organised a two-week campaign with regional retailers, involving 43 establishments on all the archipelago's islands. The initiative encouraged consumers to choose Azores brand-certified products promoted directly by producers in more than 90 tasting moments. With a view to promoting the proximity and development of the catering establishments joining Azores Brand, this promotion "was developed this year, along with the events held last year on the islands of Flores and Corvo, with an activation on the island of Santa Maria. It featured nationally and regionally renowned “chefs” who, together with local restaurants and producers, worked to promote regional products," stated António Ventura.
Nota de Imprensa
December 10, 2024
Applications open for coaching sessions with farmers under RRP in dairy sector
The Regional Secretariat for Agriculture and Food informs that applications are open until December 26 for support to the promotion of coaching sessions in all sectors of activity related to primary agricultural production within the scope of the dairy sector. These sessions include specialised technical support for agricultural producers to improve their skills in managing the economic, environmental and social aspects of their business, including digital skills and the use of innovative tools. Under the Recovery and Resilience Plan (RRP), the support falls under the multisectoral theme "M.01 - Sustainable management of farms" of the "Programme to Empower Farmers and Promote Literacy in Sustainable Production and Consumption." It stems from the "Economic Recovery of Azorean Agriculture" investment promoted by the Regional Secretariat for Agriculture and Food. Support may be granted under the terms of this legislation for follow-up or coaching sessions, according to the main needs of farms in terms of competitiveness and green transition, including the sustainable use of natural resources, digital transition, energy transition, plant and animal health, and animal welfare. This support measure will take the form of a non-refundable grant and will be allocated up to a maximum annual amount of €1,500.00 per farm benefiting from an annual follow-up or guidance plan, with a maximum annual limit of €15,000.00 per beneficiary. The maximum limit is 15 farms per coach on the islands of São Miguel and Terceira, and the maximum annual limit is set at €16,500.00 per beneficiary. On the other hand, the maximum limit is 11 farms per coach on the islands of Faial, Pico, São Jorge and Graciosa. Applications may be submitted under the calls for tenders and should be submitted using the electronic form available on the Internet. "In a region like the Azores, which is a predominantly rural outermost region with strong natural values, agriculture is of paramount economic, social and territorial importance for regional cohesion. As such, the access to information and knowledge by those involved in the agricultural sector and the general population is considered a key element in ensuring the transition to more ecological, sustainable and diversified agricultural sectors that will be better adapted to the Region's soil and climate as well as to its geographical, social and economic conditions, thus contributing to a progressive and desirable degree of food self-sufficiency," stressed the Regional Secretary for Agriculture, António Ventura. The provision of these coaching sessions is based on specialised technical support for farmers, through the transfer of knowledge and information aimed at empowering and advising farmers on the efficient and sustainable management of their farms in terms of economic, social, environmental and climatic aspects as wells in terms of animal welfare, public health and efficiency in the use of resources," added the government official.
December 10, 2024
Applications open for coaching sessions with farmers under RRP in dairy sector
The Regional Secretariat for Agriculture and Food informs that applications are open until December 26 for support to the promotion of coaching sessions in all sectors of activity related to primary agricultural production within the scope of the dairy sector. These sessions include specialised technical support for agricultural producers to improve their skills in managing the economic, environmental and social aspects of their business, including digital skills and the use of innovative tools. Under the Recovery and Resilience Plan (RRP), the support falls under the multisectoral theme "M.01 - Sustainable management of farms" of the "Programme to Empower Farmers and Promote Literacy in Sustainable Production and Consumption." It stems from the "Economic Recovery of Azorean Agriculture" investment promoted by the Regional Secretariat for Agriculture and Food. Support may be granted under the terms of this legislation for follow-up or coaching sessions, according to the main needs of farms in terms of competitiveness and green transition, including the sustainable use of natural resources, digital transition, energy transition, plant and animal health, and animal welfare. This support measure will take the form of a non-refundable grant and will be allocated up to a maximum annual amount of €1,500.00 per farm benefiting from an annual follow-up or guidance plan, with a maximum annual limit of €15,000.00 per beneficiary. The maximum limit is 15 farms per coach on the islands of São Miguel and Terceira, and the maximum annual limit is set at €16,500.00 per beneficiary. On the other hand, the maximum limit is 11 farms per coach on the islands of Faial, Pico, São Jorge and Graciosa. Applications may be submitted under the calls for tenders and should be submitted using the electronic form available on the Internet. "In a region like the Azores, which is a predominantly rural outermost region with strong natural values, agriculture is of paramount economic, social and territorial importance for regional cohesion. As such, the access to information and knowledge by those involved in the agricultural sector and the general population is considered a key element in ensuring the transition to more ecological, sustainable and diversified agricultural sectors that will be better adapted to the Region's soil and climate as well as to its geographical, social and economic conditions, thus contributing to a progressive and desirable degree of food self-sufficiency," stressed the Regional Secretary for Agriculture, António Ventura. The provision of these coaching sessions is based on specialised technical support for farmers, through the transfer of knowledge and information aimed at empowering and advising farmers on the efficient and sustainable management of their farms in terms of economic, social, environmental and climatic aspects as wells in terms of animal welfare, public health and efficiency in the use of resources," added the government official.