Regional Director - Regional Directorate for Tourism

ACADEMIC BACKGROUND

- Bachelor's degree in Marketing Management from the Portuguese Institute of Administration and Marketing (2011);

- Master's degree in Business Management (MBA) from the Faculty of Economics and Management of the University of the Azores (2022);

- PhD in Economics and Business Sciences (majoring in Management) from the Faculty of Economics and Management of the University of the Azores (2026).

PROFESSIONAL EXPERIENCE

- Customer service management and team coordination at Banco BPI (2006 to 2014);

- Marketing manager at Banco BPI (2014 to 2017);

- Senior social media manager at Havas Media (2017 to 2018);

- Marketing manager at Inovtravel (2018 to 2020);

- Communications technician at the Ordem dos Enfermeiros (2020 to 2025);

- Guest lecturer at the Faculty of Economics and Management of the University of the Azores (since 2022);

- Teacher at the Professional School of the Ponta Delgada Chamber of Commerce and Industry (since 2024);

- Mentor at InUAc - Technology-Based Business Incubator of the University of the Azores (since 2025);

- Board member at Azores DMO - Tourism Destination Sustainability Management Structure (since 2025).

CERTIFICATIONS

- “Head of Marketing2 certification awarded by APPM - Portuguese Association of Marketing Professionals (since 2024);

- Full Member of the Order of Economists, registered in the Professional College of Economics and Business Management (since 2024).

PROFESSIONAL TRAINING

- Program Major Trends - Fabernovel Institute (2014);

- General English - Wall Street English (2015); - Digital Marketing - FLAG (2016);

- GDPR: Privacy and Data Protection - Visionware (2020);

- Edoclink: Key User Training - LINK Consulting (2021);

- Digital Marketing for SMEs - Norma Açores (2023);

- Recruitment and Selection - The Importance of Psychological Assessment - Norma Açores (2023);

- Quality Management System as a Strategic Tool in Organisations – Norma Açores (2023);

- Challenges and Opportunities of Integrating Digital Technologies and Artificial Intelligence in Higher Education – UAc (2024);

- The educational training of higher learning teachers - InovAção (2025);

- Teaching and learning in Higher Education - SAPIEN Consortium (2025).