José Manuel Bolieiro highlights "sustainable growth" of tourism in the Azores at CNN Portugal Summit - Communication

Presidência do Governo Regional

The President of the Regional Government, José Manuel Bolieiro, participated in the CNN Portugal Summit - Portugal Tour, where he defended a tourism strategy based on sustainability and valuing the archipelago's specific characteristics. 

Dedicated to the theme "Segmentation and differentiated strategies for the territory," the event was attended by various personalities from the sector, including José Santos, President of the Alentejo Tourism Region, Carlos Moedas, Mayor of Lisbon, and Rita Marques, President of BTL's Strategic Council and former Secretary of State for Tourism. CNN journalist Pedro Santos Guerreiro moderated the session. 

The head of the Regional Government noted that the Azores have been an international benchmark for sustainable tourism, being the first archipelago in the world to achieve this distinction.

He also pointed out that the Region has been classified as the best adventure destination in the world for two consecutive years, reinforcing the archipelago's global recognition.

Tourism's impact on the Azorean economy has been remarkable, accounting for 17% of regional GDP and contributing 19.6% of Gross Value Added (GVA), according to a study by EY. 

In addition, 16.6% of regional employment is linked to the sector, reflecting significant growth.

"Quantitative growth must be growth that enhances and magnifies qualitative growth," stated José Manuel Bolieiro.

He also advocated sustainable and balanced tourism development.

José Manuel Bolieiro also highlighted the 27% increase in the number of overnight stays and passengers disembarked and the 46% growth in income generated by tourism, demonstrating the sector's positive evolution.

He pointed to the need to improve inter-island accessibility and improve air links, guaranteeing a service that respects the identity and potential of each island.

"We have to identify our potential and leverage it," he said, mentioning the diversification of the tourist offer as a tool for boosting regional development.

Seasonality was another challenge highlighted. Despite being a structural feature of the tourism industry, it can be mitigated through strategies that better distribute demand throughout the year.

"We are a year-round destination, with excellent conditions for long holidays or shorter visits, with fast and regular direct connections to the European and the American continent," stressed José Manuel Bolieiro.

The President of the Regional Government concluded by emphasising the role of tourism as the "engine of the Azorean economy," noting that the sector has a unique ability to generate wealth, create jobs and boost the development of all islands.