Azores Brand marks ten years of remarkable growth with launch of new portal - Communication

Secretaria Regional da Agricultura e Alimentação

The Azores Brand, established on January 30, 2015, is celebrating its 10th anniversary with the launch of a new portal, which will pursue the ultimate goal of being a driving force for the Region's internal and external promotion.

Celebrating the 10th anniversary of this project, the Regional Secretariat for Agriculture and Food, through the Azores Brand Management and Promotion Office, is launching a new online portal, available at www.marcaacores.pt.

It is a new, more versatile tool with greater dynamics and several automated features that simplify, speed up and boost the efficiency of processes for member companies. It also provides visitors with quick and easy access to information on about 7,500 Azores brand-certified products.

Based on these assumptions, the Azores Brand has always been based on certification of origin. It is regulated by  Regional Legislative Decree no. 22/2016/A of October 26, which establishes the regulations on the use of the seal, applications to the membership system, the criteria for determining regional incorporation for products and services, the criteria for the membership of establishments with catering and beverage activities, tourist resorts providing catering services and the administrative offence rules.

The Azores Brand has seen remarkable growth over the last ten years with the certification of 7,489 products, services and establishments, corresponding to an average annual increase of 46.44% in new Azores Brand - Certified by Nature seals. There are currently 307 companies, with an average annual growth of 25.41% in the last ten years.

In addition to membership, the Azores Brand project has been marked by the development of numerous activities which, in an integrated and coherent manner, target different audiences and markets.

Since 2015, the Azores Brand's activity has been guided by investment in various forms of communication and promotion, namely communication through social media and audiovisuals, the promotion of brand activation events, the establishment of new commercial and institutional partnerships or participation in fairs, whether exclusively professional or aimed end consumers, thus opening up new business avenues for member companies.

Over the last 10 years, the Azores Brand has organised more than 90 actions with regional and national retailers and more than 40 brand activations in Mainland Portugal.

Alongside the activities developed, the Azores Brand Management and Promotion Office carried out more than 130 technical visits to member companies to verify compliance with the legal rules on the use of the Azores Brand seal and also invest in more proximity with member companies. 

The Azores Brand project, which is currently under the responsibility of the Regional Secretariat for Agriculture and Food, has included numerous aspects of brand promotion and communication. The new portal is another example of this commitment, which is being shaped by market needs and opportunities, always following trends with a view to increasing the value of certified products, services and establishments.